What is UX? | MezcalDigital

  • What is UX?

    What is UX?

    I know it is 2020 and we see that term everywhere, but it still baffles me that several professionals still think that UX is just a coat of paint applied at the end of the development process.

    UX is "User eXperience". It is about understanding the user, the task at hand and the context of use. It is at the core of any product you are building. It is not a coat of paint you apply at the end.

    UX starts when you are defining what you are going to build. Who is going to use? What is that person going to do? How is that person doing that? Where is the person using your product? Which values do you want to transmit? Which emotions do you want to elicit?

    Those are the key question when you are dealing with UX, not the colour of your screens.
    What is really UX? Check the explanation below 👇, where I talk about UX, plus you get to see a picture of a chicken with a wearable computer 🐔. I know it is 2020 and we see that term everywhere, but it still baffles me that several professionals still think that UX is just a coat of paint applied at the end of the development process. I want to take the excuse of the new year to create a series of post to explain UX, User-Centred Design and other terms. So stay tuned for future posts. ✍ Find it useful? Share it, like it or hit me up with any comments. Are you developing or improving your Apps and need help improving your UX processes? Get in touch for a free consultation. #userexperience #productdesign #userexperiencedesign #uxdesign #chickens #apps #pet #designthinking #ux #designsprint #innovation #uxresearch #berlin #berlinstartup #startup
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