What is UX?
I know it is 2020 and we see that term everywhere, but it still baffles me that several professionals still think that UX is just a coat of paint applied at the end of the development process.
UX is "User eXperience". It is about understanding the user, the task at hand and the context of use. It is at the core of any product you are building. It is not a coat of paint you apply at the end.
UX starts when you are defining what you are going to build. Who is going to use? What is that person going to do? How is that person doing that? Where is the person using your product? Which values do you want to transmit? Which emotions do you want to elicit?
Those are the key question when you are dealing with UX, not the colour of your screens.
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